Dani Dadulla
I do Digital Ad Operations
About Me
Hello there! Allow me to greet you in my native language — Kamusta ka? I'm passionate about all things digital advertising. While I'm based in Denmark, South Carolina, I often find myself traveling to South or Southwest Florida, as well as Los Angeles, California.
Hands-on Digital Advertising Operations Expert
I've been working in tech since 2013, contributing to multinational and global companies across the media, game development, and fintech industries.
Over 10 Years of Digital Advertising Operations Experience (Publisher & Buyer Side)
Launched more than 15,000 direct and programmatic campaigns over the years with efficiency
Hands-on Knowledge and experience in using 30+ AdTech Platforms such as DSPs, SSPs, DMPs, and Ad Servers
Skills
Working in digital ad ops and programmatic gave me the following skills
Timeline
Magnam dolores commodi suscipit. Necessitatibus eius consequatur ex aliquid fuga eum quidem. Sit sint consectetur velit. Quisquam quos quisquam cupiditate. Et nemo qui impedit suscipit alias ea. Quia fugiat sit in iste officiis commodi quidem hic quas.
Professional Experience
Programmatic Advertising Operations Manager
MAY 2023 - FEBRUARY 2025
The Guardian US, New York City, NY USA
Located in New York City, I oversaw North American programmatic ad operations for The Guardian, managing end-to-end trafficking of display and video campaigns across platforms like Google Ad Manager, Magnite, Pubmatic, and Microsoft Monetize.
- Maintained key performance data for leadership and finance teams, optimized SSP and third-party partnerships, and launched an internal programmatic microsite for cross-functional visibility.
- Negotiated improved CPMs and deal terms, increasing PMP yield by 30% for 2024–2025.
- Strategically reduced house ad impressions to 15–20% and consistently met fiscal programmatic targets through Q3 2025.
Programmatic and Advertising Operations Director
OCTOBER 2020 - JUNE 2023
Paragon Outsourcing Inc, Angeles City, PH
Supported Paragon leadership in expanding the client portfolio by providing deep expertise in ad platforms and operations. Built fully functional programmatic and ad ops teams for both publishers and media buyers, and served as the primary resource for operational strategy.
- Developed a comprehensive internal FAQ guide covering key platforms such as Google Ad Manager, Xandr Invest, Beeswax, Meta, Snap Ads, and others.
- Executed direct, PMP, and PG campaigns across display, video, and interactive formats using platforms including GAM, DV360, Magnite, Xandr, Beeswax, and leading social ad networks.
Head of Programmatic and Ad Network Operations
MAY 2018 - OCTOBER 2020
ABS-CBN Corporation, Quezon City, PH
Led ABS-CBN's programmatic and ad network operations, overseeing strategy, execution, and revenue optimization from 2018 to 2020. Created the ABS-CBN Programmatic Playbook, streamlining best practices across sales, marketing, and ad ops.
- Implemented ad server and reporting improvements that drove a 40% increase in programmatic revenue and 100% growth in ad network revenue.
- Promoted to the role, started as Programmatic Lead from May 2018 – January 2019.
Advertising Operations Specialist, US
DECEMBER 2014 - JULY 2017
INQUIRER.net, Makati City, PH
Ensure delivery and performance of direct-sold and programmatic direct campaigns closed by the US Sales team based in the San Francisco Bay area.
- Optimize performance across Programmatic indirect + ad networks.
- Support leadership in identifying opportunities for growth in the US and Canada.
Before I got here...
In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.
Hire Me
Hey there! I’m Dani — I’ve been deep in the world of programmatic ads and ad ops for over 10 years, working with awesome teams at places like The Guardian and ABS-CBN. Whether it’s setting up campaigns, optimizing yield, or figuring out the best mix of ad tech, I’ve got it covered. If you need someone who can make your ad operations run smoother and drive real results, let’s chat over coffee or jump on a Zoom call! You may reach me at kamusta@daniadvertising.com.
Let's Work Together
With over a decade of experience in programmatic advertising and ad operations, I've partnered with leading publishers and media organizations to drive digital revenue growth and operational excellence.
Dani’s Approach
- Collaborative Partnership: I work closely with your team, aligning strategies with your business goals to ensure impactful results.
- Strategic Execution: From campaign setup to yield optimization, I provide hands-on support to streamline processes and enhance performance.
- Data-Driven Decisions: Leveraging analytics, I identify opportunities to maximize ad revenue and improve inventory management.
Services Offered
- Programmatic Strategy & Operations: Developing and implementing effective programmatic strategies across ad platforms like Ad Servers, DSPs, SSPs, and Socials.
- Campaign Management: End-to-end management of display, video, CTV, and OTT campaigns, ensuring optimal delivery and performance.
- Revenue Optimization: Enhancing yield through pricing strategies, deal negotiations, and inventory analysis.
- Team Enablement: Creating internal resources and playbooks to empower sales, marketing, and ad ops teams.
If you're looking to enhance your digital advertising operations and drive measurable results, let's connect and explore how I can support your goals. You may reach me at kamusta@daniadvertising.com.